CommUnity is here
to help companies and
brands to communicate
in a more efficient and synergic way, and to bring more relevance to consumers' lives and customers’ business in a digital environment.
Our portfolio offers a complete range of strategic and integrated communication services, clustered around the three key focus areas: “Reputation & Trust”, “Positioning & Recognition” and “Engagement & Advocacy”
Reputation & Trust
In the recent years, the studies have shown major shifts in the way consumers and customers see and understand reputation and decide to give their trust upon companies and brands.
This is key-area where communication plays a strategic role for businesses, be it small and local, medium sized or big and global players.
Recognition & Positioning
If brands & businesses want their audience to pay attention to and to recognize their messages, they have to stand for something, listen to their audience, surprise & excite their audience, and last but certainly not least, be consistent across all channels.
By being aware of their specialty areas and owning them, by nurturing their communities and engaging them with the right and relevant content, businesses can break through and lay a solid foundation for a sustainable business growth.
Engagement & Advocacy
The rise of online and digital media made the lines between internal and external -, and online and offline communication disappear. Today, nothing stays internal anymore and the organizations have become open systems, exposed to more risks than ever before.
Moreover, the IoT is adding more complexity, and the studies are showing that, by 2020 more than 30 billion devices will be connected, worldwide, via IoT. This has a direct influence on the daily life of consumers, both for using products and for processing & consuming product and corporate information.
Therefore, sustainable brands and businesses will have to focus more on value creation for their stakeholders and the Inside-Out perspective is a good starting point. They need to invest in their employees, so that in return, their employees will advocate for them, show high levels of engagement and commitment and increased loyalty towards their employer.
”It is hard to fail, but it is worse never to have tried to succeed.Theodore Roosevelt